Report By Shivani Baddi | Christ College Student Bengaluru | Last Updated at May 22 2019
It first occurred in 2017, when the Canadian arm of global e-commerce against amazon for selling the national flag of India online.
This situation was rectified when there was a curt warning from the external affairs minister Sushma Swaraj.
She decided not to grant Indian Visa to any Amazon official.
She tweeted demanding an unconditional apology from the company and that the product must be removed, which it was within a few days of the demand.
In the same year, not long after the previous incident, Amazon was found selling skateboards with images of Lord Krishna on it.
“If the needful is the not done, an FIR will be lodged against Amazon India under section 295 of the IPC for hurting the sentiments of the people” said Ajay Jagga, Chandigarh based advocate.
He was very furious and wrote to the Union Home Minister Rajnath Singh, seeking for the removal of product and an apology and if needed, an FIR and an apology.
The next incident of this sort took place again in December 2018. There was a strong reaction from the sikh coalition, after it was found that doormats, rugs and toilet seat covers with the image of Golden Temple were being sold on Amazon.
The Sikh Coalition’s senior manager of Advocacy and Policy Sim Singh passed a statement which said “It has come to our attention that several sellers are posting products onto your platform that culturally appropriates the imagery of other eastern cultures”.
He also wrote a letter to Jeff Bezos and the senior vice president and general counsel David Zapolsky.
The products were removed from the website, not much later.
A more recent incident, happened this year, 2019 in January. This time there were toilet seat covers and floor mats featuring Islamic scripture that were reportedly being sold online.
The council on American Islamic Relations (CAIR), released a statement asking Amazon to remove a number of doormats and mats imprinted with Islamic calligraphy and references to Prophet Muhammad and verses from the Quran.
Amazon immediately took down the items after it was bought to their attention.
Apparently learning nothing from incidents from the past, Amazon was again found selling shoes, rugs and toilet covers with images of Hindu gods on it, and that was the last the call for people to start the ‘#BoycottAmazon’ movement on Twitter.
This movement started in May 16th, 2019 and is getting a lot of support. Looks like its high time for Amazon to straighten up and reconstruct themselves!